That is part of the problem, I think. A single 'unified' operating system is all well and good, but it really isn't. This is where Apple can make things 'the same but different': they can target a specific device by name; e.g. This app runs on the iPhone, iPod and iPad.
Operating systems just need to go away. no one really cares: it's just a commodity. However, as I've noted before, people are told that they are dumb when it comes to computers, so all this complexity (which it is) reinforces that notion. Apple focuses on the device, not the software running it. Of course, MS don't have that luxury, just yet...





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