No-one's mentioned the display?

For me the main attraction of the Kindle was always the "e-paper" display — it's so much nicer to read from than an LCD. One of the best places to read a book is outdoors in the sun: impossible with an LCD display.
I haven't used or even seen a 'Fire', but from what I've read, it seems that Amazon took the Kindle, added some tablet functions, and threw away its best feature, so that what they are left with is a device which fits into quite a different market space in which they are some way behind the competition. Curious strategy really.