Surveys developed in house tend to suck. We did a survey several years ago to ask the general public what they wanted. I could see trouble coming, so I asked about the bias in the questions, and was assured that it would be managed. This is a group of scientists, so I kind of figured that they could figure out some survey questions correctly. When the survey came out, it was clear what the results would show. The questions were biased such that the response would be that people want more services and want to pay less for them. And that, of course, was what the survey showed.