Yet another way...

VB Code:
  1. Private Sub Form_Load()
  2.  
  3. Dim strtext As String, strSearch As String
  4.  
  5. strtext = UCase("These are my word examples. My word on it.")
  6. strSearch = UCase("word")
  7.  
  8. Debug.Print "Times WORD in string = "; (Len(strtext) - Len(Replace(strtext, strSearch, ""))) / Len(strSearch)
  9.  
  10. End Sub