You can make it bold and change the color if you want.
VB Code:
  1. Dim strWord As String
  2. Dim lPos As Long
  3.  
  4. strWord = "Hello"
  5.  
  6. lPos = InStr(1, RichTextBox1.Text, strWord, vbTextCompare)
  7.  
  8. If lPos > 0 Then
  9.     With RichTextBox1
  10.        .SelStart = lPos - 1
  11.        .SelLength = Len(strWord)
  12.        .SelColor = vbRed
  13.        .SelBold = True
  14.        .SelStart = Len(RichTextBox1.Text)
  15.     End With
  16. End If