Went to order some stuff from Amazon UK today. Found that the minimum order value for free delivery is now £35. Ouch! Not that long ago the minimum value for free delivery was £20, then it went to £25 and now £35. When I first started to use Amazon way back when there was no minimum value for free delivery. There're trying to get every user to sign up to Prime which apart from the video service gives free next day delivery. I don't mind waiting a few days for free delivery but IMO this is bordering on extortion - get Prime or else!