That's BIOS level information. Go into SETUP when the machine boots. Depending on the SETUP screen, that information may be shown.

Some types of chipset information (video sometimes) is also available by running REGEDIT and looking in HKEY_LOCAL_MACHINE - for example -- this gives you a friendly name for the monitor. You can then go to the vendor site and get chip information there.

PS:

Start here:

http://www.biosworld.com/

There a lot of sites that help identify chips & motherboards.