And you're not sure where to start?

First thing I usually do is data-modelling. Everything is centered around the DB and how well it is layed out. One of the things I've done in the past is take the executive summary and make every noun a table. It sounds ridiculous, but executive summarys are pretty ridiculous, so it works.

Side note: You'll need to make your own summary, the example you gave is more of a story.