In their defence the vast majority of people don't even watch the weather, and when they do they just want to know is it going to be sunny enough today to have a BBQ.

They are somewhat beween a rock and a hard-place. License payers would go ape if they allocated 10 minutes for an indepth weather forecast.

Besides you can get reasonable forecasts if you listen to the shipping forecast on BBC Radio 4 - you're just never going to get it on prime-time tv.