Steve ~

What I see is far too many programmers write a program they think will sell. You can prove this out by going to download.com or a site similar and see just how many downloads are for each program.

Some are in the thousands like ICQ others are only in the single digits. Ask yourself, "Why is this???"

It's because programmers love to program and are not marketers! The key, Steve, to writing a successful program comes not form the programmers mind. But from the problems others face.

Out of this problem we develop a solution to this problem. Then you are seven times more likely to succeed with a program or a product you are marketing.

Back to fishing Steve! Most programs are marketed like a generic fishbait! Someone comes along and says, "I carved the worlds best balsa wood lure!"

I ask... Is there a need for this new lure??? Has it been tested??? Is there a fish who would jump out of the water for this lure???

What needs to happen Steve is this... The particular fish needs to be studied... It's habits noted... What it feeds on... What it needs to survive on... Much like a finicky flyfisherman will do while fishing for trout!

You tie a squid on the line, toss it into the stream, and the trout will head for cover... But you place the right Fly lightly in front of it... and you have a fish on!

Shareware is similar... Shareware is generic... Shareware is just a technique of tying the knot in the fishing line. What you need Steve, is the right bait.

And you get the right bait from knowing who, and what, you're after.

There is a new website in progress you may just really enjoy Steve. It revolves around selling software! Keep in touch!