Please respond with a short answer.

Sites like VBForum have a built in function where it sends Happy Birthday emails... We've been doing it for years.

In theory, it brings a few people back to the site..... Half of the people really like the emails since we're the only ones that remembered. The other half hate the emails and come back here and insist we stop sending it. Course, if they removed their Birth Date from their profile we wouldn't know when to send the email.

QUESTION: Should we "Continue" or "Stop" sending the emails.


AND - FYI - as you can imagine - MANY of the emails bounce back. So the sending and the bounced emails take up some of our system resources. (times eleven sites)