Splitting string and adding contents into listview columns.

[ComYOU]

Hello everyone,

I'm looking at splitting a string which is generated and then inserting the values into a listview.

The string that I'm trying to split will look something like this;


The listview I want to input the values in looks like this;


The string is made up of 3 values which is grabbed from a php page which grabs all usernames (and their equivalent emails and ranks) from a MySQL db.
I've currently got it working slightly... and by that I mean it will split the string and insert them into ONLY the first column like above, the full code for this so far is:

 Sub getUsers()

        Dim Str As Stream
        Dim srRead As StreamReader

        Dim req As WebRequest = WebRequest.Create(url)
        Dim resp As WebResponse = req.GetResponse
        Str = resp.GetResponseStream
        srRead = New StreamReader(Str)

        Dim readStr As String = srRead.ReadToEnd

        readStr = readStr.Replace("</table>", "")
        readStr = readStr.Replace("<table>", "")
        readStr = readStr.Replace("<tr>", "")
        readStr = readStr.Replace("<td>", "")
        readStr = readStr.Replace("</tr>", "")
        readStr = readStr.Replace("</td>", "#")

        MsgBox(readStr)

        Dim splitStr() As String = readStr.Split("#")
        Dim split2 As String

        For Each split2 In splitStr

            If split2 = "" Then
            Else
                userList.Items.Add(split2)
            End If

        Next
    End Sub

Can anyone help me out?
Thanks in advanced.