DOJO Dialog Box -- How come there is quotation marks ?

[MrAsian]

As shown in the picture below, you can see the word "Chinese Swimming Club" in the dialog box
Why is the quotation marks there ?
Is it possible to remove the quotation marks and just display the pic + the words Chinese Swimming Club ?

Part of the coding:

//Display name on infoWindow
function displayTitle(name, x, y, address){
	return name + " <a href='#' onClick='showDirectionsDiaglog(\""+name+"\", "+x+", "+y+", \""+address+"\")'><img src='images/direction.png' alt='Get driving directions'/></a>";
 }
 
//Display dialog box
 function showDirectionsDiaglog(name, x, y, address){
 
    omap.map.infoWindow.hide();   
    omap.map.setLevel(0);
    
	var d = dijit.byId("dialogDirections");
	d.set("title", "<center><img src='images/direction.png'>&nbsp;\""+name+"\"</center>");	
	d.closeButtonNode.style.display = "none";
	document.getElementById("txtTo").value = address;
	d.show();

}

The name (Chinese Swimming Club) is retrieved from my database (I am using Microsoft SQL Server 2005)

Please help. Thank you.