I have created a master page with a content place holder and the master page contains a flash animation I want to load only once when the site is entered.

In the content place holder I have some navigation links to the various pages I want to load within the master page, and of course the content of the selected page.

My thought was that the master page was static and only loads once? It seems every time I change the content place holder it re loads the master page and starts the flash animation of again!

Is there anything I can do to make the master page load only once?

Thanks in advance.