Display Only Date in GRDVIEW

[sonia.sardana]

Im My Gridview ,date is coming along with time.My date is in format dd/mm/yyy -
To display only the date in Grdview,I used

<asp:BoundField DataField="EFFECTIVE_DATE" DataFormatString="{0:dd/MM/yyyy}" 
                         HeaderText="Effective Date" />

But this code is reversing my month & date .See in Pic.
I want to display only the date??How to do dat??