Haii...

Im trying to save date and time in database. Right now im trying declared time and date, but have problem in assigning it to a variable, where afterwords im try to use it to insert in the database. This is the code that i use:

Code:
Dim dt As DateTime = DateTime.Now
lblTimeNow.Text = dt.ToLocalTime

Dim masa As String
masa = dt.ToLocalTime.ToString()

Dim DataSource As New SqlConnection("Data Source=ANNAS\SQLEXPRESS; Initial Catalog=DBRMS;Integrated Security=True")

Dim command As New SqlCommand("INSERT INTO Customers(Time) VALUES (masa)", DataSource)
        
DataSource.Open()
command.ExecuteNonQuery()

DataSource.Close()
After been compiled i get this error message

The name "masa" is not permitted in this context. Valid expressions are constants, constant expressions, and (in some contexts) variables. Column names are not permitted.

Can,anyone help me with this, thank u