listbox control

[d2005]

i want to have a list box with three rows,
i want these rows to be bound to a three fields of one table

i dont think my list is databound at all
what am i missing here
thanks

daincMsg3.SelectCommand = New SqlCommand("SELECT * from tb_comp_detail WHERE (c_companycode = '" & lblUser.Text & "')", oSQLConn)
        daincMsg3.Fill(dsIncMsg3)
      
       
 
        lstMessage.Items.Add(New ListItem("Default", "c_msg_default"))
        lstMessage.Items.Add(New ListItem("Message1", "c_msg_custom1"))
        lstMessage.Items.Add(New ListItem("Message2", "c_msg_custom2"))
        lstMessage.DataBind()
        oSQLConn.Close()