Datagrid cell coloring

[Beast777]

I am trying to color individual cells on a datagrid. I am unsure whether you actually can or not but here is what i have. I have a datagrid that gets filled by a dataset upon form loading. I also search the cells one by one for the number 376 and I am trying to color those cells. I can get it to color rows but not a cell. If it cannot be done, or you know of another control that would allow for something like this, please let me know. Here is the code.

Private Sub Form1_Load(ByVal sender As System.Object, ByVal e As System.EventArgs) Handles MyBase.Load
        SqlDataAdapter1.Fill(DataSet11)
        Dim x As Integer
        Dim y As Integer
        Dim CellData As String
        x = 4
        y = 4
        While x < 7
            While y < 7
 
                CellData = DataGrid1.Item(x, y) & ""
 
                If CellData = "" Then
                    y = y + 1
                Else
                    If CellData = "376" Then
                        DataGrid1.BackgroundColor = System.Drawing.Color.Blue
                    End If
                    y = y + 1
                End If
 
            End While
            y = 4
            x = x + 1
        End While
 
    End Sub