For some reason this code just will not work, it just repeats itself no matter what you type...

Code:
#include <iostream.h>
#include <stdlib.h>

int main()
{
start:
        char* pass;

        system("cls");
        cout<<"Hero Password Protection v2"<<endl;
        cout<<"Copyright (C) 2000 Hero Inc. Software"<<endl;
        cout<<"By Jake Bush"<<endl;
        cout<<"   [email protected]"<<endl;
        cout<<""<<endl;
        cout<<"Password : ";
                cin>>pass;
        
        if(pass == "hello")
        {
                system("cls");
                return 0;
        }

        goto start;
}
any suggestions?