I must be doing something wrong.

I want to have a variable that holds the string 'C:\ESS Export\',
but when I use the line - Location.value = 'C:\Export location'; - or
Location.value = "C:\Export location"; - I get the following error
- Unterminated string constant.

Even when the page only holds - var vVariable = "C:\Export location" - I get the error message.

What seems to be the problem??