From what I remember, Bill Gates was a very good businessman with revolutionary marketing techniques and has a sixth sense of taking the good stuff from existing software and turn it into something that NORMAL people can actually use. In short, give the consumers what they really want.

It's just like my boss(the president of a software company), he is a very shrewd businessman with very cunning Marketing strategies, and talks about parts of our process like a pro and it sells. We get lots of clients from just about everywhere, asking for just about anything. However, that's where his expertise ends because one day, he reported a major crash of his computer. After weeks of investigation by a specialized team, it was found that the president actually deleted the Program Files folder because his C drive was full.

I guess he was an .EXE AX-tor fan.