Been there, done that. I found it a little on the sweet side for my taste. This chili I had today wasn't so sweet but the cocoa really seemed to mellow out the spice. The flavor was novel, but not so much that I wouldn't accept it any day. Some "fun" recipes for things work once or twice but not regularly.
I wish I'd shown up earlier. They were out of baked potatoes, and chili works great as a topping on those.
They said the plan might be to extend their season a little this year with a chili, soup, and potato operation. Ice cream sales alone drop off too fast after Labor Day. Chili sales have been so good they might stay open a whole extra month.

