Inserting AVI into HTML

I want to insert an .AVI clip into a webpage, perferrably using the QuickTime plug-in. Anyone know how?

To use QuickTime movies on your site, you have to associate the MIME type video/quicktime with the file name extension MOV on your server. Then you must use the EMBED tag, complete with the required SRC, HEIGHT, and WIDTH attributes.

Code:

---

<EMBED SRC="movie.avi" WIDTH=144 HEIGHT=60 AUTOPLAY=false LOOP=false CONTROLLER=true>

---

If you want to display the movie's controller, you need to add 24 pixels to the HEIGHT.

something like that?

hhhmmmm....
I'm not sure how that is going to work. I'm getting contracted to create a something so that the results of a study are going to be disseminated (ie. puiblished) and because this is supposed to be done digitally, on a CD, AND needs to be cross-platform I thought HTML was the way to go. They want AVI clips and such included and I figure that since QuikTime is the most common I'd go with that.... Is there any way for the browser to just use the system default?