Ten Cent Beer Night!

40 years ago in 1974 Major League Baseball's Cleveland Indians were mired in mediocrity. In the sixth year of a then-record string of eight losing seasons they hadn't played a postseason game since being swept out of the World Series by the New York Giants 20 years earlier after winning 111 games. They played their home games in the cavernous, run-down depression-era relic known as Cleveland Municipal Stadium that was designed with 80,000 seats but was seldom more than 1/10th full. The team's management was looking for ways to get more fans out to the ballpark so they announced that on June 4th they would have a new promotion: Ten Cent Beer Night. Brilliant!

The rest, as they say, is history...

http://sports.espn.go.com/espn/page2...ernight/080604

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That's quite a story.