A Market for Apps Going Mobile : Part 2

Of course, the moment I post on mobile applications, I get yet another press release. This time AdMob, a mobile advertising network, has provided information on consumer usage and attitudes in regard to Android, iPhone and webOS applications. In their AdMob Mobile Metrics Report, they provide a number of points including the following:

• iPhone users tend to download more paid applications than Android users even though both groups download nearly the same number of applications.
  
  • 50% of iPhone users purchase one paid application a month.
  • 21% of Android users purchase one paid application a month
  
  
• Percentage of people who would recommend their device to others. These statistics come as no surprise:
  
  • 64% of webOS users would recommend their device
  • 84% of Android users would recommend their device
  • 91% of iPhone users would recommend their device
  
  
• From a pure application download perspective, the number of apps downloaded on a monthly basis averages:
  
  • 12 for iPod touch users
  • 7 for Android users
  • 6 for webOS users

http://metrics.admob.com/wp-content/...0/02/blog1.png

For more information, you can check out the January 2010 Mobile Metrics Report.



More...

Our Presentation From Mobile World Congres 2010 – Mobile Application Stores State Of Play covers more or less the same sort of market observations, but without the Anybody-But-Microsoft slant. Probably more relevant to members of this forum site.

The Netsize Guide 2010: Mobile Renaissance is interesting too but the free electronic version requires registration. :p

Selling Apps Problems is Andriod focused but has some useful observations for all platforms.

Android catching up. Yay! :)

Those figures are skewed by the fact that in a lot of regions only have "free" apps on android. For instance in Ireland there is no "paid" store. Goggle need to get the finger out!