Dennis depends on age and expierance
We can charge $154 per hour cos we have a lot of commercial expierance and present well. You need to understand that whilest the books and courses point out how to do a good design spec not many customers are going to read it. They want to see the bottom line quote figure and what they can expect to get for their money...normally conveyed in a one Page summary at the start of the preliminary design document.
Age is important...l wouldn't send Paul out to negotiate with a new client, cos he's viewed as too young (18 at the moment) and would not be taken seriously. As a programmer he could probably write rings around the rest of us.
Decide first on what sort of thing you are going to write, what is your market, are there enough companies in that market to support a software house, will they pay the necessary amounts to get good software. A lot of Industries don't really understand the share cost of development and maintenance.
We use VB because our clients like front ends that are just like windows, meaning their employees can learn the new packages without a great deal of training. Huge cost for some industries with high employee turn over.
Web design is overrated! There are now alot of companies and contractors doing it, which is bringing down what you can charge. Our local ISP for example is now throwing in free web design for new clients. Bastard! We had to pay for our development.
Have a look at VB7s Web making. Way cool!!!!!!! Total support for XML documents. Saw demonstration last month, what was taking a month or so of intense design and coding can now be knocked over in days. Just love its page navigation stuff. Of course that was only the first release candidate so could change prior to commercial release.
And yes purchase your software tools.
Thats my $0.02c worth.