Saving HTML data in database ..

Hi,

I am saving the HTML data in database from my ASP.NET page (VB). Users enter some text in a textbox and that data gets saved and once saved that data is showing in a grid below. Now users can enter something like ...

<a Href="http://education.oracle.com/pls/web_prod-plq-dad/show_desc.redirect?dc=D44616GC10&p_org_id=46777&lang=US&source_call=" />

in the textbox. I am already using Server.HtmlEncode while saving but its creating problems while displaying the data back in the text box and grid. Any reason why ?