Formating Values From OleDbDataReader

I am retrieving Values from Access DB which I need to Format. I am using the following:

myDataReader = OleDbComm.ExecuteReader()

I want to Display the Formatted Values in a table in a DataList:

<td><%# Container.DataItem("Price") %></td>

The Format I want is as follows:
Dim MyDouble As Double = 123456789
Response.Write(MyDouble.ToString("C"))

How can I apply this to myDataReader so that I can display the formatted value for Price ?

I am doing this by memory, and it may be wrong, but is in the right direction.

Code:

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<td><%# DataBinder.Eval(Container.DataItem, "Price", {0:C}) %></td>

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I have tried this but get a 'Expression expected' error ! Any Ideas ?

I have also used this method:

<td><%# FormatValue(DataBinder.Eval(Container.DataItem, "Price")) %></td>

Public Function FormatValue(curr As Double) As Double

Response.Write(curr.ToString("C"))
Return curr.ToString("C")

End Function

The Function Returns the Price formatted correctly as currency from Response.Write (e.g £250,000) but the value in the table is NOT formatted (i get back 250000). Why does this not work ?