Automating Driver Installation

Ok, I've got a USB device I designed and the associated drivers that run on Win98 thru WinXP. Obviously, when the USB device is first plugged in, windows detects it and prompts for drivers.

I'd like to do it a bit differently. I want my users to first run a pgoram (setup.exe) to setup the driver files such that when the device is plugged in, windows is able to locate the INF files and associate the device with the drivers (which are already installed).

One question.....How?

Ok, two....are there any good information sources (books, websites, etc) that discuss this topic? Maybe some third party tools that specialize in doing this?

Thanks
Phil