I am trying to set the value of the image to

Code:
="file:///logo.jpg"
It works if I put that directly into the "value" field in the rdlc layout. However, if I create a "paramImage" string parameter and set it like this

Code:
Dim ImageParam As String
ImageParam = "=""file:///logo.jpg"""
MsgBox(ImageParam)
paramList.Add(New Microsoft.Reporting.WinForms.ReportParameter("paramImage", ImageParam))
it doesn't work, it just shows the red X.

What am I doing wrong?

Thanks,
Dave