Results 1 to 6 of 6

Thread: Email Campaign - track clicks?

  1. #1

    Thread Starter
    PowerPoster
    Join Date
    Aug 2003
    Location
    Edinburgh, UK
    Posts
    2,773

    Email Campaign - track clicks?

    I wasnt sure if this would be the place to post but...

    how does "it" work where if say the server sends out literally hundreds of emails to an approved list of client email address for a marketing campaign...
    and within the email template, includes links.

    How is it possible to track which user clicked on which link for which email?

    I know of course there are some solutions out there like MailChimp that do this but curious to know how its done/what methods are used.

    Thanks

    MVP 2007-2010 any chance of a regain?
    Professional Software Developer and Infrastructure Engineer.

  2. #2
    Fanatic Member davebat's Avatar
    Join Date
    Dec 2002
    Posts
    727

    Re: Email Campaign - track clicks?

    A link takes you to a webpage, on the webpage there will be some tracking activity. A querystring from email can be used for identification

  3. #3

    Thread Starter
    PowerPoster
    Join Date
    Aug 2003
    Location
    Edinburgh, UK
    Posts
    2,773

    Re: Email Campaign - track clicks?

    thats what I thought.
    However it would be that the url would have to point to "our" server, which intercepts the request via HTTPModule, does the logging/tracking, and then finally forward to the right link url

    MVP 2007-2010 any chance of a regain?
    Professional Software Developer and Infrastructure Engineer.

  4. #4
    Smooth Moperator techgnome's Avatar
    Join Date
    May 2002
    Posts
    34,532

    Re: Email Campaign - track clicks?

    correct... usually in the query string is some kind of ID... think about hose bit.ly works... it takes a full url, condenses it down to just a few characters, then stores that as the key and the full url as the value... then when that ID is hit, the URL is retrieved and a redirect happens.

    samething in your case... you have a url in the email that points to your servers and includes some kind of code. The code can be campaign specific (meaning everyone gets the same url) or it can be recipient specific (each user within the campaign gets a unique ID).

    -tg
    * I don't respond to private (PM) requests for help. It's not conducive to the general learning of others.*
    * I also don't respond to friend requests. Save a few bits and don't bother. I'll just end up rejecting anyways.*
    * How to get EFFECTIVE help: The Hitchhiker's Guide to Getting Help at VBF - Removing eels from your hovercraft *
    * How to Use Parameters * Create Disconnected ADO Recordset Clones * Set your VB6 ActiveX Compatibility * Get rid of those pesky VB Line Numbers * I swear I saved my data, where'd it run off to??? *

  5. #5
    ASP.NET Moderator gep13's Avatar
    Join Date
    Nov 2004
    Location
    The Granite City
    Posts
    21,963

    Re: Email Campaign - track clicks?

    Quote Originally Posted by Techno View Post
    thats what I thought.
    However it would be that the url would have to point to "our" server, which intercepts the request via HTTPModule, does the logging/tracking, and then finally forward to the right link url
    That's right, and a number of systems already do this for you. Systems like MailChimp, and SurveryMonkey already have the ability to add campaign information into an email shot, so you can see how effective, or uneffective a particular campaign was.

    Gary

  6. #6

    Thread Starter
    PowerPoster
    Join Date
    Aug 2003
    Location
    Edinburgh, UK
    Posts
    2,773

    Re: Email Campaign - track clicks?

    Thanks all

    MVP 2007-2010 any chance of a regain?
    Professional Software Developer and Infrastructure Engineer.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  



Click Here to Expand Forum to Full Width