I'm working with a Health provider that is going to offer an EAP program. They are going to be giving us a banner link (their terminology).

I'm guessing that this is just some kind of image and html link - looking like one of these ads on the forum pages (like the BMC multi-cloud ad I'm seeing at the top of this page).

Is it as simple as that?

How would I put something like that on a FB page?