Norton 360 is preventing users from downloading my installer.

They don't say there's a virus but their 'File InSight' tool label it as something like:-

WS.Reputation.1

and when you research in the norton site it appears that WS.Reputation.1 files are a threat because the don't have "any" reputation based on things like:-

1.This program crash history is unknown.
2. Fewer than 5 users in the Norton community have used this file.
3. File was released less than 1 week ago.

So it appears they consider any 'new' file to be a threat untill proven otherwise. Guilty till proven innocent. The downloaded file is simply deleted.

A small hyperlink at the very bottom of the norton dialog allows the user to override norton's decision and restore and install but after such a scare I don't think many new users would do that.

I've got other files that are older. One file that's 3 months old is given a warning - user action required - but not deleted. And another over 1 year old is allowed through without any question. So it appears Norton is giving a lot of weight to how new a file is and how many people in the Norton Community have downloaded it.

My file is a new version and I'm currently releasing regular updates. How on earth am I supposed to make these new updates appear trustworthy.

Anyone else having this problem ? I'd suggest that you test your download. Create a VM and install Norton 360. Download it from CNET and you won't have to give a ccard to get the 30 day trial.