Men's scent can trigger women's shopping sprees
Australian researchers claim the scent of a sexy man can send a woman on a shopping spree.
Scientists have discovered male pheromones can send subliminal messages which influence a woman's spending habits and buying decisions.
The research suggests that sales staff may be able to tempt female shoppers into buying products by wearing perfume spiked with male pheromones.
A research paper presented to the Australian and New Zealand Marketing Academy's annual conference revealed that a study of female nursing students in Rockhampton, Queensland, found those taking the birth control pill were more likely to want to buy a product laced with male pheromone.
Young women not taking the pill, however, are less likely to buy when exposed to the male sex scent, reports the South China Morning Post.
The author of the research paper, Iain Waller, said pheromones could be used to directly and subconsciously affect the buying decision of women aged between 18 and 30.
He suggests pheromones could be used in air conditioning systems, clothing, packaging and perfume or aftershave to get the desired results.
Mr Waller said that the use of pheromones to try to influence customers' behaviour could have legal and ethical implications.
** Well that explains last month's credit card statement. Now I just need to find out who the sexy man is....
