IF THEN Help?

I'm trying to place a button on a page to re-activate users to my site with a STATUS (in sql) of Deactive.

This snippet works when I use it elsewhere, but for some reason this IF THEN statement doesn't make the button show up, even though the value = true. Please help!

Code:

---

<% IF ((rsUsersMod.Fields.Item("STATUS") = "Deactive")) Then%>
    <form action="" method="POST" name="reactivateuser" >
        <input name="deleteButton" type="image" src="images/reactivate.png" value="Reactivate" onclick="return confirm('Are you sure you want to reactivate this user?');">
        <input type="hidden" name="delete" value="reactivate">
        <input type="hidden" name="recordId" value="<%= rsUsersMod.Fields.Item("UNIQUE_ID").Value %>">
    </form><%End If%>

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