Product naming/rebranding - any idea's??

[Gambit001]

The company i work for is thinking of re-branding its current product suite to convey the increase in its scope from a mainly historic, data gathering and number crunching system within the community health arena to a system that includes core client registrations, referrals, assessments, scheduling and potential future enhancements which may include functionality for social services, child health etc.

the idea is to get a new name for the product suite as a whole, and we will then have distinct modules, or products within the suite e.g. Referrals, Scheduler etc

previous name, LCID stood for Local Community Information Developement

sorta thinking along lines of ICARE - Integrated Client Administration & Retrieval Environment - but wondering can anyone else come up with any good ones

o aye, all products are .net based apps also

[Kasracer]

Be (http://www.icare-rc.com/) careful (http://www.icare.org/) using (http://www.syscoicare.com/) the (http://icare.ieor.berkeley.edu/) name (http://www.nyicare.org/) ICARE (http://www.icarenc.org/). It (http://www.icareregistry.com/) may (http://icare.ebrschools.org/) be (http://icare.ipswitch.com/) taken (http://www.sph.emory.edu/ICARE/).

In all seriousness make sure it's not just a re-branding but a more functional application. If only a re-branding is done customers may feel deceived and not want to continue to do business with a company that re-brands rather than innovates.

iCare sounds ok but seems to be yet another moniker copied from Apple. I would avoid it.

[Gambit001]

lol cheers for that but yeah i had looked up the ICARE, was just trying to get across the type of product name i was looking for. something that can be associated with health trust/hospital environment

wee bit more background....
LCID was originally a standalone vb6 windows app way back in the day which is still out there. since then we have new products such as the referral manager.net and scheduler.net which are asp.net apps but the main thing is that they all harness the same original back end DB structure.

the idea is that rather than saying we have LCID app, referral app & schedular app. to market it as a product suite called <insert name> which contains the following modules, basically allowing 'new' customers to choose if they want all, or just certain modules with varying prices

the suite is continually growing with new modules being constantly being developed such as a PDA versions etc

this is more about attracting new health trust customers, existing customers would not be expected to pay for the new product if they have a current support contract