Inline RTF codes, what am i missing?

[Violenza]

according to the help files it looks like i can do inline RTF(rich text format) codes in my strings to change colors

for example

rtfText.text= "this should be the default color and \cf1This should be blue"

i figure something is probably wrong with my escape sequence, or that this can't be done this way at all.

thanks for any input