I am just curious what has to be on a website for people to rate it as a good/excellent site.

What they look for when they go to a website, what makes you want to come back? What makes a site appealing to you? Is it animation, graphics(please specify any old graphics or very crisp and clean graphics). Or is it the backgrounds, or the fonts, or sound, colors anything you can think of please let me know. If you have any you can say very good sites, or kick ass sites that just blow you away when you go to them, please give me the link. Your input is very important to me.

Thanks to all that reply.