I do understand this code but I'm asking about this special symbol , what does it mean for SQL ?@ lol

VB Code:
  1. cmd.CommandText = "INSERT INTO myTable (Name, RegisteredDate, CancelDate) " & _
  2.     "VALUES (@Name, @RegisteredDate, @CancelDate)"
  3. cmd.Parameters.Add("@Name", "Doug Seven")
  4. cmd.Parameters.Add("@RegisteredDate", DateTime.Today)
  5. 'Use System.DBNull.Value to leave the field uninitialized
  6. cmd.Parameters.Add("@CancelDate", System.DBNull.Value)